Say it before it lands
A short case you were told about on Friday afternoon is an inconvenience. The same case discovered when the van door opens is a menu change. We would rather make the awkward call.
About us
Built by people who have stood on the wrong side of a late delivery.
We started this because the wholesale experience in hospitality is worse than it needs to be — four suppliers, four windows, four invoices, and nobody to call when something is short.
Before this was a wholesaler it was a two-site grill. We spent six years buying from people who were cheap on the things we bought weekly and quietly expensive on everything else, and who told us a line was out of stock by leaving it off the van.
So we built the supplier we had wanted. Every price published. Chilled, frozen and ambient on one vehicle. A named person on a direct line. And a rule that if something is short, you hear it at pick time — while you can still do something about it.
That is still the whole proposition. The catalogue has grown to over 150 lines and the vans now go a great deal further than six miles, but the reason accounts stay has not changed: they can plan around us.
“We are not trying to be the cheapest case on the invoice. We are trying to be the supplier you never have to think about.”
The founding team
Where we are
Unit 14, Kestrel ParkTyburn RoadBirminghamB24 8HJTrade counter and collections
Mon–Sat 6am – 6pm · Sun 8am – 1pm
- 150+
- trade lines in stock
- 6am
- first drop of the day
- 98.4%
- order fill rate
- 2hrs
- average account approval
Four rules we do not bend.
Price the whole basket
Anyone can be cheapest on chicken and make it back on blue roll. We publish the trade price on every line so you can check the whole order, not the headline.
Fix the round, not the algorithm
Dynamic routing is cheaper for us and worse for you. Fixed rounds mean the same driver, the same window and someone who knows which door to use.
Earn the next order only
No contracts, no minimum spend, no exit clause. If we stop being worth it, you stop ordering. That is the whole arrangement.
Seven years, one depot at a time.
- 2019
Two vans and a cold room
Started supplying eleven takeaways within six miles of the depot, mostly people we already knew.
- 2021
Packaging and print added
Customers kept asking who printed our boxes. We brought the artwork and the plates in-house.
- 2023
Chilled and frozen fleet
Temperature-partitioned vehicles meant fresh, frozen and ambient could finally travel on one delivery.
- 2024
Brand & Tech studio
Ordering sites, listings and social for the same kitchens, so the marketing matches the food.
- 2026
Nationwide next-day
150+ lines, an overnight chilled network and accounts from Glasgow to Portsmouth.
Try us on one order.
There is no contract and no minimum. Put a single week through us and compare the whole invoice, not the headline price.